Ideas, insights and observations from across the worlds of science, strategy and creativity.
A place to explore the conversations shaping our industry, the challenges facing complex science, the thinking behind the work we do and the latest news from Cognite.
In rare disease and specialty pharma, launch is only the beginning. Sustained growth often depends on patient activation, HCP confidence, coordinated care pathways and engagement that evolves across the critical first year.
21MAY 2026
Medical affairs sits at the point where evidence, engagement and decision-making come together. Organisations best prepared for the future will be those that invest not only in data and tools, but also in the capabilities needed to interpret information, engage stakeholders consistently and adapt to changing clinical and organisational contexts.
08MAY 2026
A carefully crafted lexicon can elevate a brand's unique offering and identity, enabling it to communicate consistently and effectively across diverse audiences and markets.
09OCT 2025
To stay competitive in today’s landscape, ongoing training has evolved from a “nice to have” into a true strategic advantage. Research shows that employees who engage in ongoing training are not only 47% more likely to be engaged and 37% more productive – they also report being happier and healthier at work.
18SEP 2025
Gene therapy offers huge potential—but also poses distinct communication challenges.
28MAR 2025
Rare Disease Day is a time to shine a light on the 300 million people worldwide living with rare diseases.
28FEB 2025
We share lessons learnt from over a decade helping clients navigate the European market and find success through first commercialisation
28JAN 2025
Unlock the full potential of Medical Affairs teams in the pharmaceutical industry to address complex challenges and lead strategic decision-making.
11SEP 2023
Discover how to redefine qualitative and quantitative metrics in Medical Affairs to improve patient outcomes whilst demonstrating value to the organisation.
11JUL 2023
CEO Lee Hurley outlines the strengths of our Medical Affairs offer.
Watch video (opens in a new tab) 04MAR 2023
Our CBO, Sean Cush, explains how the Medical Affairs function has evolved to become one of the pivotal, strategic parts of pharmaceutical and biotech companies.
Watch video (opens in a new tab) 10APR 2023
Our chief scientific officer, Stephanie Westwood, summarises the attributes required to be able to bring science to life.
Watch video (opens in a new tab) 07MAY 2023
Malcolm Badger, our Chief Creative Officer, shares valuable insight into how Cognite engages healthcare professionals by infusing science with emotion – thereby bringing it to life.
Watch video (opens in a new tab) 12JUN 2023
Our Principal Copywriter, Andy Baker, tests the accuracy of AI tool ChatGPT when writing medical copy.
Watch video (opens in a new tab) 20JUL 2023
Our strategy director, Storm Beadle, explains why making ideas ‘sticky’ is an important technique when bringing medical science to life.
Watch video (opens in a new tab) 09AUG 2023
